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Updated: October 25, 2012 9:36 AM | By BROOKE WILKINSON
Dos and Don'ts: Buying a Wedding Dress Online

The biggest dos and don'ts of getting a gown for your wedding on the web

The biggest dos and don'ts of getting a gown for your wedding on the web
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Buying a dress for your big day is one of the most important purchases of your life. It may seem counterintuitive, but more and more women are choosing to get their gowns online, without *gasp* ever trying them on. Why? Convenience, selection, and price, to start.

But buying a dress online is a completely different beast than heading to bridal boutiques.

We picked the brain of award-winning fashion stylist Amy Lu, who has styled editorials for Vanity Fair and Interview among other prestigious publications. Now, you can get the dress of your dreams delivered to your door - without becoming a Bridezilla.

Click forward for the biggest dos and don'ts of buying a wedding dress online!

(To learn more about Amy Lu and her impressive career, check out her site.)

Oct 27, 2012 9:23AM
Its great advice but what about the small business owner  that loses the sale to the internet.  Brides come in and spend hours in our stores.  We do all the work  and then they go and buy it online.  Where does that leave the shop owner.  I will tell you   NO SALE .  Remember we have to feed our kids too.
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